HALCROW + SALESFORCE

Salesforce, finally aligned to your business

We help ambitious teams turn Salesforce from a clunky CRM into a growth engine. Whether it’s sales, service, or marketing, we make sure it’s connected, automated, and delivering clear commercial value—not admin overhead.

Free discovery session ->

In a dimly lit room, a person is seated at a wooden desk, focused on a dual-monitor setup displaying lines of code, with a laptop open beside them, a steaming mug and a modern desk lamp adding a cozy atmosphere.

This isn’t just your business.

It’s your legacy.

We’ve got the credentials—and the experience to back them

Our certified Salesforce developers and consultants have delivered solutions across Sales Cloud, Service Cloud, Marketing Cloud, and CPQ—plus deep experience integrating with ERP, data platforms, and product tools.

Expertise & Certifications

Certifications

We’re a certified Salesforce partner with 13 active certifications across Sales Cloud and Service Cloud.

Salesforce Partner

We build and maintain stable Salesforce integrations across all your data flows.

Salesforce Partner

We build and maintain stable Salesforce integrations across all your data flows.

Salesforce Partner

We build and maintain stable Salesforce integrations across all your data flows.

Customers love Halcrow

Over one million engineering hours delivered to Australia's mid-market entrepreneurs and intrapreneurs

Common misconceptions

The difference between using it and using it well

Salesforce isn't a set-and-forget CRM—it’s a system that should evolve with how your team actually works.

How teams normally use it

Over-customise early and create admin nightmares

Treat Salesforce as a silo instead of a connected system

Avoid change because of fear it’ll break what’s working

Over-customise early and create admin nightmares

Treat Salesforce as a silo instead of a connected system

Avoid change because of fear it’ll break what’s working

How good teams approach it

Use out-of-the-box features where they fit, and customise only when it matters

Integrate Salesforce with product, marketing, and ops tools to close the loop

Build flexibly—so the platform can keep pace with changing processes

Use out-of-the-box features where they fit, and customise only when it matters

Integrate Salesforce with product, marketing, and ops tools to close the loop

Build flexibly—so the platform can keep pace with changing processes

This is how Halcrow does Salesforce

Most consultancies drown you in workflows, dashboards, and admin. We cut through the noise, automate what matters, and make Salesforce work like an extension of your team.

Lean builds that avoid the bloat—so your team actually uses it

Connected systems across RevOps, finance, and delivery—not just CRM islands

Smart automation that speeds up your pipeline, not just logs activity

Embedded team that works directly with sales and operations leaders—not just IT

Fast delivery cycles with full visibility at every stage

Clear reporting and dashboards that show what’s working—not just what’s being tracked

TESTIMONIAL

"I genuinely could not ask for anything else from this long held and successful relationship.”

“Halcrow is everything we want in a partner. They understand our needs, work as if they own the product, and come up with innovative solutions quickly.”

Adrian Black

Malaz Majanni

Founder & Managing Director, Ticked Off App

Founder & CEO, OnePath Network

What we build in Salesforce

Automated sales workflows

Lead routing, follow-ups, and approvals built in

Automated sales workflows

Lead routing, follow-ups, and approvals built in

Automated sales workflows

Lead routing, follow-ups, and approvals built in

RevOps reporting dashboards

Real-time visibility across funnel, forecast, and finance

RevOps reporting dashboards

Real-time visibility across funnel, forecast, and finance

RevOps reporting dashboards

Real-time visibility across funnel, forecast, and finance

Integrated CPQ flows

Faster quoting, custom pricing, and smoother handoffs

Integrated CPQ flows

Faster quoting, custom pricing, and smoother handoffs

Integrated CPQ flows

Faster quoting, custom pricing, and smoother handoffs

Customer service hubs

Case management, SLAs, and escalation logic

Customer service hubs

Case management, SLAs, and escalation logic

Customer service hubs

Case management, SLAs, and escalation logic

Marketing-to-sales handover

Integrated campaigns, scoring, and conversion flows

Marketing-to-sales handover

Integrated campaigns, scoring, and conversion flows

Marketing-to-sales handover

Integrated campaigns, scoring, and conversion flows

Platform integrations

Connect Salesforce to NetSuite, HubSpot, Slack, or your own tools

Platform integrations

Connect Salesforce to NetSuite, HubSpot, Slack, or your own tools

Platform integrations

Connect Salesforce to NetSuite, HubSpot, Slack, or your own tools

What happens when Salesforce is built around your business

We turn Salesforce into a driver of speed, accuracy, and growth—not just another place to log calls.

Success stories ->

Results

Improved MQL to SQL conversion by 35% via smarter lifecycle automation

Results

Cut quote-to-close time by 60% with custom CPQ implementation

Results

Unified RevOps reporting across sales and finance in under 4 weeks

OUR CULTURE

This is where good
work gets done

We only hire great minds who treat your ambition as their own—a culture that’s just been recognised with the Best Workplaces in Technology award.

Message from CEO Sam Halcrow, showcasing trust and innovation as a technology partner.

Why Salesforce is a good choice for scaling companies

Powerful CRM engine

Manages leads, accounts, and pipelines in one place

Powerful CRM engine

Manages leads, accounts, and pipelines in one place

Powerful CRM engine

Manages leads, accounts, and pipelines in one place

End-to-end automation

Reduces manual admin across every team

End-to-end automation

Reduces manual admin across every team

End-to-end automation

Reduces manual admin across every team

Built to integrate

Connects with most ERPs, data platforms, and tools

Built to integrate

Connects with most ERPs, data platforms, and tools

Built to integrate

Connects with most ERPs, data platforms, and tools

Flexible configuration

Adapts to evolving workflows and business models

Flexible configuration

Adapts to evolving workflows and business models

Flexible configuration

Adapts to evolving workflows and business models

Deep reporting

Gives leadership full visibility into what’s working

Deep reporting

Gives leadership full visibility into what’s working

Deep reporting

Gives leadership full visibility into what’s working

Massive app ecosystem

Extend with AppExchange and partner tools

Massive app ecosystem

Extend with AppExchange and partner tools

Massive app ecosystem

Extend with AppExchange and partner tools

Why work with Halcrow

01

Specialists

You'll be working with certified team members who have deep domain expertise

01

Specialists

You'll be working with certified team members who have deep domain expertise

01

Specialists

You'll be working with certified team members who have deep domain expertise

02

Ownership

We work like your internal team, with shared accountability

02

Ownership

We work like your internal team, with shared accountability

02

Ownership

We work like your internal team, with shared accountability

03

Obsession

We sweat every detail, test every edge case, and don’t stop until everything works beautifully

03

Obsession

We sweat every detail, test every edge case, and don’t stop until everything works beautifully

03

Obsession

We sweat every detail, test every edge case, and don’t stop until everything works beautifully

04

Craftsmanship

From model cars to modern systems, we’ve always cared about how it’s made

04

Craftsmanship

From model cars to modern systems, we’ve always cared about how it’s made

04

Craftsmanship

From model cars to modern systems, we’ve always cared about how it’s made

Let's find out if we're your unfair advantage

Let's find out if we're your unfair advantage

Let's find out if we're your unfair advantage

Relevant applications

Where else we can help if Salesforce is part of your stack.

HubSpot

Unlock smarter growth ops and campaign automation

HubSpot

Unlock smarter growth ops and campaign automation

HubSpot

Unlock smarter growth ops and campaign automation

Tableau

Visualise performance metrics where they can drive action

Tableau

Visualise performance metrics where they can drive action

Tableau

Visualise performance metrics where they can drive action

Workday

Streamline HR and finance reporting inside your ops flow

Workday

Streamline HR and finance reporting inside your ops flow

Workday

Streamline HR and finance reporting inside your ops flow

NetSuite

Connect ERP and financial tools into product and ops workflows

NetSuite

Connect ERP and financial tools into product and ops workflows

NetSuite

Connect ERP and financial tools into product and ops workflows

Stripe

Launch custom billing, payments, and reconciliation flows

Stripe

Launch custom billing, payments, and reconciliation flows

Stripe

Launch custom billing, payments, and reconciliation flows

Tableau

Visualise performance metrics where they can drive action

Veracode

Shift left on security with integrated code scanning

Workday

Streamline HR and finance reporting inside your ops flow

Relevant frameworks and languages

Node.js

Runs lightweight APIs, backend services, and modern web apps

Node.js

Runs lightweight APIs, backend services, and modern web apps

Node.js

Runs lightweight APIs, backend services, and modern web apps

Next.js

Powers server-rendered apps, multi-tenant platforms, and B2B dashboards

Next.js

Powers server-rendered apps, multi-tenant platforms, and B2B dashboards

Next.js

Powers server-rendered apps, multi-tenant platforms, and B2B dashboards

React.js

Builds responsive user interfaces for web apps and portals

React.js

Builds responsive user interfaces for web apps and portals

React.js

Builds responsive user interfaces for web apps and portals

Relevant services

Strategy

We help you prioritise what matters and plot a course forward

Strategy

We help you prioritise what matters and plot a course forward

Strategy

We help you prioritise what matters and plot a course forward

Digital Product Building

We design, engineer, and ship new features and products end-to-end

Digital Product Building

We design, engineer, and ship new features and products end-to-end

Digital Product Building

We design, engineer, and ship new features and products end-to-end

Systems Integrations

We connect your tools and streamline the flow of work and information

Systems Integrations

We connect your tools and streamline the flow of work and information

Systems Integrations

We connect your tools and streamline the flow of work and information

Operations

Automation, tooling, and support that keep your systems humming

Operations

Automation, tooling, and support that keep your systems humming

Operations

Automation, tooling, and support that keep your systems humming

iOS Swift

Integrates on-premise and cloud-based apps for enterprise automation.

iOS Swift

Integrates on-premise and cloud-based apps for enterprise automation.

iOS Swift

Integrates on-premise and cloud-based apps for enterprise automation.

iOS Swift

Integrates on-premise and cloud-based apps for enterprise automation.

Frequently asked questions

What does Halcrow do?

How is Halcrow different from a software agency or consultancy?

Who does Halcrow work with?

Which industries does Halcrow support?

What is an embedded team model?

What if I don't know exactly what I need yet?

Salesforce, finally aligned to your business

This isn’t just your business.

It’s your legacy.

We’ve got the credentials—and the experience to back them

Certifications

We’re a certified Salesforce partner with 13 active certifications across Sales Cloud and Service Cloud.

We’re a certified Salesforce partner with 13 active certifications across Sales Cloud and Service Cloud.

Customers love Halcrow

The difference between using it and using it well

How teams normally use it

How teams normally use it

How good teams approach it

How good teams approach it

This is how Halcrow does Salesforce

What we build in Salesforce

What happens when Salesforce is built around your business

Improved MQL to SQL conversion by 35% via smarter lifecycle automation

Cut quote-to-close time by 60% with custom CPQ implementation

Unified RevOps reporting across sales and finance in under 4 weeks

This is where good work gets done

This is where good work gets done

Why Salesforce is a good choice for scaling companies

Why work with Halcrow

01

Specialists

01

Specialists

01

Specialists

02

Ownership

02

Ownership

02

Ownership

03

Obsession

03

Obsession

03

Obsession

04

Craftsmanship

04

Craftsmanship

04

Craftsmanship

Let's find out if we're your unfair advantage

Let's find out if we're your unfair advantage

Let's find out if we're your unfair advantage

Relevant applications

HubSpot

HubSpot

HubSpot

Tableau

Tableau

Tableau

Workday

Workday

Workday

NetSuite

NetSuite

NetSuite

Stripe

Stripe

Stripe

Tableau

Veracode

Workday

Relevant frameworks and languages

Relevant frameworks and languages

Node.js

Node.js

Node.js

Next.js

Next.js

Next.js

React.js

React.js

React.js

This is where good
work gets done

This is where good
work gets done